Brandmonks GmbH wins “Marketing Intelligence & Innovation Awards 2017”
Brandmonks GmbH wins “Marketing Intelligence & Innovation Awards 2017”
Brandmonks GmbH wins “Marketing Intelligence & Innovation Awards 2017”
Berlin, Mainz: TROJKA Vodka has risen from nobody to "rising star" in Germany this year. Brandmonks GmbH has now been awarded the "Marketing Intelligence & Innovation Award 2017" (MIIA) for this. The brand development of TROJKA Vodka in the German gastronomy sector is the responsibility of CapVie, the gastronomy division of Hardenberg-Witlhen AG, which is making use of Brandmonks GmbH's marketing expertise in a strategic partnership with it.
TROJKA Vodka has been marketed in Germany by the Lower Saxony spirits company since 2012. Although already the number 1 spirit in its home country of Switzerland, TROJKA was completely unknown in Germany. Brandmonks believed in the brand's potential and supported HWAG in its development and expansion. With well-thought-out, efficient measures, the marketing team succeeded in "promoting TROJKA from a nobody to one of the most important brands in German trendy gastronomy," said the top-class MIIA jury in explaining their decision. The award in the "Marketing Team of the Year" category was presented in Berlin at the end of November and is an honor for a particularly courageous and outstanding pioneering role in marketing. Nicolaus Fehling, Director of Sales & Marketing at Hardenberg-Wilthen AG: "We are very proud of the award from Brandmonks GmbH and are delighted that the team's extraordinary and tireless efforts have been recognized in this special setting.
Brand building beyond traditional strategies
The success story of TROJKA Vodka in Germany is based on a tireless hands-on mentality and a firm belief in the brand's potential. In combination with the willingness to take completely new paths due to the initially small budgets and to act flexibly and courageously in a highly competitive market, Brandmonks GmbH's innovative approaches have convinced not only the brand owner but also the importer, Hardenberg-Wilthen AG. This has led to a close partnership that culminated in the founding of CapVie, a professional on-trade organization, in 2016. "That was a real milestone," says Morten Babakhani, Managing Director of CapVie, commenting on the development since then. "We are recording excellent listings not only for TROJKA, but also for other exciting brands from the Hardenberg/CapVie portfolio, impressive sales growth, and are currently bringing our field sales team up to a national level. You could say that we are increasingly being seen as serious competition to the big players." Nicolaus Fehling adds: "Our work for TROJKA is exemplary of CapVie's way of thinking and working: We work in interdisciplinary project teams from sales, IT, development and marketing, far removed from the classic rules of strategy development. This is the only way we can succeed in innovative approaches and developing extraordinary ideas to establish our gastronomy-relevant brands."
