Google Ads (formerly Google Adwords) is a powerful tool for recruiting. Unfortunately, far too few HR professionals are aware of it. With the following 11 reasons, we would like to show why Google Ads is particularly suitable for performance recruiting campaigns.
Google Ads (formerly Google Adwords) is a powerful tool for recruiting. Unfortunately, far too few HR professionals are aware of it. With the following 11 reasons, we would like to show why Google Ads is particularly useful for Recruiting campaigns and is perfect for placing job advertisements.
Google's Ads service allows companies to advertise their job vacancies. We will now show you the enormous opportunities this offers for recruiting staff.
Almost everyone worldwide uses Google – and more and more people are using the search engine to search for jobs. Wouldn't it be ideal if job advertisements appeared at the top of the results of the number 1 search engine? With Google Ads, this is possible.
With Google Ads, you can reach your target group at the right time and in the right place, when they are searching for a specific job offer or a related topic via Google.
At SEO It's about getting pages to rank in search engines through certain measures. Success often only becomes apparent after a long time and hard work. With SEA, i.e. advertising via ads, you can get started right away and land your quickly created ad at the top of the Google search results immediately after publication.
With Google Ads, you can freely define the radius. This means you can place regional advertisements for candidates from a specific location. The "Region" and "Language" settings also make it possible to advertise for skilled workers abroad with internationally oriented ads.
Also interesting: Recruiting skilled workers from abroad – this is how it works
As the head of the recruiting campaign, you have maximum flexibility in implementation with Ads: The ads can be edited, recreated or paused at any time. You can also use different formats - candidates can be reached via text ads in the search engine or via image and video ads on suitable websites, for example.
The recruiting ads are very easy to measure. In the Google Ads dashboard, for example, you can see in detail who sees and clicks on the ads, at what time of day and on which device. With the help of this KPI data and information, the ads can be continuously optimized. A/B tests can also be carried out and evaluated very well here.
Also read: The 25 most important KPIs that every recruiter needs to know!
With Google Ads, you determine in advance how much money you want to pay per click - this maximum is not exceeded. This means that you can define the advertising or recruiting costs as you wish. In addition, the ads can be paused at any time, as already described, meaning that from that point on, no further costs are incurred.
Another plus point in terms of costs: The ads can be placed free of charge. The recruiter only incurs costs when a user clicks on the ad.
Where does a candidate land after clicking on a job ad displayed via Google Ads? The landing page that is suitable here is certainly the Career Page or the page on which the job offer can be found. In addition, the ads can be expanded to include sitelinks to special pages, for example a "Are you a good fit for us?" quiz or a "Other jobs in our company" overview page.
Candidates who are not actively looking for a job but are willing to change jobs can be reached with Google Ads. Display ads, i.e. banners that are displayed on topic-relevant websites, offer enormous potential for this.
Mobile Recruiting-experienced HR professionals will be pleased: Google Ads is also available as an application (as a download in AppStore and at Google PlayThis means that ads can be easily optimized from anywhere using a smartphone or tablet. It is also easy to keep an eye on ongoing campaigns and data can be accessed in real time on the mobile device.
Placing Google ads is a measure that is not Performance Recruiting campaign. They can be created and edited flexibly and can be played out cost-effectively. They can also be measured in detail and can therefore be continuously optimized based on data. A huge advantage over numerous other recruitment measures is certainly that with ads you can also reach passive candidates and specialists all over the world with just a few clicks.
What must not be concealed: Google Ads can be very confusing, especially for newbies, and its operation is rather complex.
If you want to search for talent with Google Ads and need support, our HR marketing experts can help you – Please feel free to contact us!
(Cover image source: GaudiLab – Shutterstock.com)
