Our 8 tips for creating an attractive career page with a wow effect: This is how you present yourself as an attractive employer and inspire candidates for your job offers.
The career page on your own online presence is a central touchpoint between companies and applicants. Companies most often use their company website to publish job advertisements – usually before job boards and career networks.
The problem: A Respondi survey has shown that there is a lot of room for improvement in the career pages of German employers. The majority of applicants surveyed found the pages to be “not informative enough” or “too promotional”. In this context, read our article This is what candidates expect from a careers site.
We have therefore put together some useful tips on what you should pay attention to when creating an attractive careers page.
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The most important thing when designing a career page is always to put yourself in the shoes of the candidates. What needs do potential applicants have and how can you meet them? Here are eight Tips and Best Practices for your career page!
The entire career section of your website should be clearly structured and intuitive to use. Take applicants by the (digital) hand when they access the website. Offer an entry page on which interested parties can assign themselves to a specific target group: schoolchildren, students, graduates, career starters and experienced professionals. This way, candidates navigate to the relevant section with suitable job offers right from the start. The website should also be accessible from all devices and technically optimized so that it is, for example, fast loading times and Mobile optimization to a positive Candidate Experience contributes.
When it comes to the tone and content of the page, authenticity and credibility play an important role. In addition, interchangeable wording should be avoided and only relevant, current information should be published. For example, explain what tasks the candidate can expect as part of the advertised position, describe working conditions and development opportunities. You should also explain what makes you unique as an employer - without drifting into self-praise and advertising clichés.
A career page can be designed as attractively and creatively as possible – but if interested parties cannot find it, it is of no use. Therefore, the career section should be prominently linked on the company website. It is also advisable to make the individual job advertisements available for Google for Jobs to be found via the search engine and to achieve greater reach. Other SEO measures such as link building can also help to get more traffic to the careers page.
In addition to application forms and emails, there are now a variety of technical options for applying to a company. As a modern employer, you should consider using the various formats. Application via video clip? JobInterview via Skype? Since corona More people than ever are likely to be affected by such Remote Recruiting Be familiar with options.
Your career page must "belong" to you. What does that mean? Your values, your company culture, your brand must be reflected on your career page as well as on your entire website. For example, in job descriptions, have your existing employees report in short videos what new colleagues can expect and what a typical day in this position looks like for you. And in your text, don't just say that good coffee awaits you in the office after onboarding, but go into more "depth" - for example, tease your upcoming events or report on your commitments, in which the new employees are also welcome to get involved directly.
Of course, as a modern employer, you should also be present on social media. LinkedIn, Xing, Facebook, Instagram and others offer a good platform to promote your career page. If you have a lot of followers, you can use this to drive relevant traffic to the page. You can also integrate interested parties from social networks into the application process with a good and directly linked career page. By regularly linking to the page in your posts, you also get users used to checking out your career page regularly.
Also interesting: Social Media Recruiting: How to attract new talent with social media!
You're probably familiar with the "Buy now" button on shop pages. It's an unmistakable call to action that tells the user what to do. The equivalent on a careers page is the "Apply now" button. This should be prominently placed and, when clicked, immediately start the application process. You can of course be creative in the wording, how about, for example, "Your dream job with just one click"?
Sometimes candidates cannot find a suitable job offer at the moment. Many companies set up an application form for unsolicited applications in this case. You can also take measures to stay in touch with such candidates for a possible future entry. For example, a regular newsletter that keeps candidates up to date on current career opportunities in your company is a good way to do this. Those who follow you on social media and career networks can also be regularly provided with the latest information via these channels.
Do you need support in creating your career page? Our team supports you with a variety of Recruiting Services.
(Cover image source: fizkes – Shutterstock.com)
