How can you successfully recruit interesting candidates on LinkedIn? Our Senior Talent Acquisition Specialist Dorte Völker provides answers.
Many candidates use social media channels to search for jobs – especially business networks like LinkedIn. We asked our Senior Talent Acquisition Specialist Dorte Völker how to successfully recruit interesting candidates via LinkedIn.
LinkedIn has more than 546 million members worldwide and is therefore not limited to the German-speaking area, like Xing. Unlike Facebook or Instagram, for example, the members on LinkedIn are primarily active in a business context - to establish business relationships, but also to discover new career opportunities. This makes the platform a huge candidate pool and offers enormous potential to actively appeal to job seekers as well as to attract the attention of passive candidates.
A mix of Employer
Branding and Active Sourcing. A professional company profile is the be-all and end-all. In addition to current information, this should also offer a "look behind the scenes" so that candidates can get an authentic picture of the company as a potential employer. It is also about promoting the company, for example by publishing suitable Content or the Collaboration with influencers as an industry expert. There are also numerous opportunities for recruiters to become “active” – from Posting in groups with suitable target group via the Building a community until Cover letters from candidates via private message.
You might also be interested in: How to use Linkedin stories for your recruiting
On the one hand, there is the tool LinkedIn Recruiters, the standard tool for LinkedIn recruitment. It offers advanced search filters and InMails for direct contact with desired candidates. By placing ads with the LinkedIn Campaign Manager Job advertisements and postings with added value can be placed for the right target group. A free function that few people have on their radar is the use of Voice messagesto contact candidates. Almost all LinkedIn users receive numerous text messages every day - contact via a voice message with a personal greeting is therefore noticeable.
Do you need support with social media recruiting? We are happy to help you – write us.
