Since October 20, stories can be shared in Germany via the mobile LinkedIn app. We have taken a closer look at the new feature and show how recruiting can benefit from it.
Since October 20, stories can be shared in Germany via the mobile LinkedIn app. We have taken a closer look at the new feature and show how recruiting can benefit from it.
Since October 20, stories can be shared in Germany via the mobile LinkedIn app. The LinkedIn Story allows users to share various impressions from their everyday work life with their community in short video sequences or images.
Because of the Corona situation Since many people continue to work from home, this feature is a good way to maintain business contacts via social media.
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To use the story function, you have to tap the plus symbol in the top left of the app's home screen. This opens the camera view. The user can now use the record button to take a picture or a video of up to 20 seconds. Alternatively, you can access the gallery and select content that has already been created.
To highlight the content, the user can add text or various stickers to their recording. LinkedIn offers a selection of symbols that match the user's professional context. The story can be published by clicking on "Share story" at the bottom right.
The published content is visible for 24 hours. Followers can use the chat function to react to the story or forward it to other contacts.
By clicking on the "eye" symbol, publishers get an insight into who has viewed their stories. In addition to the names, the summary also shows the job titles of the corresponding users.
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Companies can use stories on LinkedIn to drive their HR marketing. Below are some examples of suitable content that Employer Brand strengthen and add value to candidates:
It is conceivable that companies use the same content for LinkedIn Stories that they publish on their Instagram Stories, for example. However, channel-specific adjustments may need to be made, for example with regard to the call to action or the length of a clip.
While you can add swipe up links on Instagram once you have a certain number of followers, this function is not available in LinkedIn Stories. Unfortunately, this means that a direct link to the careers page or other landing pages is not possible.
It will be interesting to see whether the LinkedIn story will prevail in recruitment and how recruiters will use it.
(Cover image source: Pressmaster – Shutterstock.com)
