Gamification is becoming increasingly popular in modern recruiting. In this article we present 10 examples of successful recruitainment.
Gamification is becoming increasingly popular in modern recruiting. The approach, also Recruitment transforms traditional selection processes into interactive, entertaining experiences for candidates. Below we present 10 examples of gamification in recruitment. They show how this approach not only piques the interest of applicants, but also creates effective ways to identify and attract the best talent.
According to the Gabler Business Dictionary, gamification is “the transfer of game-typical elements and processes into non-game contexts”. Definition of gamification makes it clear: This approach has enormous potential to bring a breath of fresh air into the rather “non-gaming context” of recruiting. The gamification of talent search is also referred to as Recruitainment!
The use of gamification in recruitment can bring these benefits:
How can the gamification approach be used in recruitment? Here are 10 creative examples. Let's play!
Some companies rely on gamified application portals, where candidates are invited to an interactive experience. This ranges from rewards such as digital badges for profile completeness to playful tasks to reach application milestones and quizzes to test your knowledge of the company.
Traditional assessment centers are increasingly being replaced by gamified versions. Here, applicants are placed in various challenges and scenarios that test their skills, collaboration and decision-making. Points, rankings and rewards create a gamified incentive, while companies gain deeper insights into the applicants' skills and potential through real-time analytics.
Gamification also occurs on social platforms, where companies use interactive recruiting games. These games can range from quizzes to puzzles to virtual challenges. By participating, applicants can not only showcase their knowledge and skills, but also build a connection with potential employers. These game-like approaches encourage interaction on social media and offer a creative way to discover talent.
Gamification in recruiting is increasingly incorporating virtual reality (VR) into the selection process. Companies offer virtual insights into their work environment to give applicants a realistic idea of the company culture. This can range from virtual office tours to simulated work scenarios. By immersing themselves in the corporate world, applicants can not only better assess their preferences, but companies also gain insights into the adaptability and decision-making processes of applicants.
Read also: Apple Vision Pro: An asset for recruiting?
Some companies are integrating gamification into their career and employee apps to encourage continuous learning. Employees can collect digital trophies, earn badges and work their way up rankings by completing learning modules. These gamified elements not only create a fun learning environment, but also encourage continuous professional development and Employee retention.
Recruiting events become more lively through gamification. Whether it's a scavenger hunt on the exhibition grounds where certain people have to be found and information collected, or a presentation with surveys and quizzes in real time: companies use games, competitions and challenges to actively involve visitors. This not only enables dynamic interaction, but also makes it easier to identify promising candidates who prove themselves in a real, competitive (game) scenario.
Gamification is also used in the onboarding of new employees. The integration of playful elements such as interactive introductory modules or virtual treasure hunts makes the onboarding process easier. Gamified elements can also be used to collect continuous feedback from new employees - for example, comment functions can be built into quests.
Some companies use Recruitainment to encourage employees to participate in referral programs. Rewards and challenges make sharing talent a fun process. Some companies give their employees recognition for their referrals in the form of virtual high fives or personalized thank you messages, others award points for each referral - but if you reach a certain number of points, you will receive a gift certificate, for example.
Gamification as Diversity management measure: Playful elements are increasingly being used in the application process to ensure that all candidates are treated equally and without discrimination through clear rules and transparent evaluation criteria. By integrating diversity challenges, companies can also test the willingness of applicants to work with different teams and cultures.
Gamification is also integrated into the process of managing and interacting with potential candidates. Potential candidates collect points through various interactions such as viewing job offers, sharing content on social media or attending events. Talents can also create personalized avatars that represent them (digitally) on their journey through the talent pool.
The use of game elements in MR The following examples show that talent acquisition is becoming increasingly popular and successful.
Lidl setzt Gamification im Recruiting mit „TeamLidlLand“ ein, einem 2D-basierten Retro-Game, das Bewerbern spielerische Einblicke in die Herausforderungen von Lidl-Filialen bietet. Das Spiel ermöglicht eine individuelle Anpassung, indem Spieler ihre Berufserfahrung wählen, und präsentiert Aufgaben von Frischekontrolle bis zur Abwicklung an der Kasse. Lidl nutzt diese innovative Methode, um junge Talente anzusprechen, die Herausforderungen des Arbeitsumfelds erlebbar zu machen und gleichzeitig Trends wie Gamification und Social Media für ein modernes Recruiting zu nutzen.
PricewaterhouseCoopers (PwC) nutzte das Spiel „Multipoly“ als Teil des Recruitment-Prozesses. Bewerber wurden in einem virtuellen Büro in die Rolle eines Praktikanten versetzt und mussten sich in verschiedenen Szenarien beweisen, um ihre Fähigkeiten zu demonstrieren. Bei den Herausforderungen mussten die Teilnehmer sich bspw. in Interviews bewähren und Verhandlungen führen. Das Spiel ermöglichte PwC eine Vorauswahl potenzieller Kandidaten.
Deloitte has developed an innovative gamification solution for its graduate recruitment campaign. An interactive film allows potential candidates to go through a simulated first day at work at Deloitte. Through the first-person perspective, they experience various scenes in which they can make decisions and check whether their choices and behavior fit the company culture.
The list of companies that have discovered gamification for themselves could of course go on forever. Is your company one of them? Are you perhaps thinking about integrating gamification into your recruiting process, but are still unsure about how and what? Then we can certainly help you. Now without obligation Contact to record.
(Source cover photo: https://de.freepik.com/fotos-kostenlos/huebsche-frau-die-spielkonsole-spielt_3894058.htm by @freepik)
