More and more employers in the healthcare sector want to start a recruiting offensive due to the "nursing emergency". Find out here what is important when recruiting staff in the healthcare sector.
More and more employers in the healthcare sector want to start a recruiting offensive due to the "nursing emergency". Find out here what is important when recruiting staff in the healthcare sector.
Hospitals, doctor's offices and care facilities in Germany have been desperately looking for staff for years. In view of an ageing society, the issue of the "nursing shortage" is particularly explosive.
More and more employers in the healthcare sector are therefore looking to launch a recruiting campaign. You can find out more about the special features of recruiting in the healthcare sector and how recruiters are successful in the healthcare sector here.
We will be short 500,000 nursing staff in ten years. We will have six million people in need of care, we need to rethink things.
The warning from Christine Vogler of the German Nursing Council is clear. If more nursing staff are not recruited soon, Germany is heading for a humanitarian nursing catastrophe. In ten years, needy and elderly people may no longer be adequately cared for.
The situation is already alarming: There are currently around 1.4 million nurses working in this country. They care for more than four million patients, which experts estimate to be a gap of 120,000 nurses.
There are many reasons for the dire personnel situation in the healthcare sector.
In addition to the already mentioned demographic change, with more and more older people dependent on the care of fewer and fewer younger people, the poor working conditions in the health sector. They are often characterized by low salaries and low appreciation, as well as enormous stress levels and high physical and psychological strain.
The Financing system The closure of care facilities further complicates the situation by partially not allowing the recruitment of necessary nursing staff.
How should recruiters go about recruiting staff in the healthcare sector? The following strategies are particularly promising.
Purpose-driven recruiting is only a partially effective approach in the healthcare sector. Employees in this field are aware of the meaningfulness of their work. What is lacking is, as described above, appreciation and fair pay. Family-friendly working conditions, attractive additional benefits and appropriate pay are added values that nurses often look for in vain and with which recruiters can score points. On the other hand, you don't need to tell any nurse that he is "doing something good for society" and you can remove it from the job advertisement.
Digitalization is also advancing in the healthcare sector. E-health refers to the use of digital technologies in healthcare. Jobs in this area do not require extra IT experts, but rather healthcare personnel with digital skills. Through further training, nursing assistants or medical assistants, for example, can be made fit for the new work processes. This gives them long-term, motivating future prospects.
For some time now, Career changers as a solution to the shortage of skilled workers discussed. This already works well in the IT industry: Tech Recruiter ensure that programmers and other IT positions are successfully filled by tech-savvy career changers. This recruiting approach can also be applied well to the healthcare sector. Numerous activities can be mastered through (albeit somewhat longer) training and further education even without a perfect CV and professional experience in the healthcare sector. Competency-based recruiting tools such as flynne can they Opening for career changers facilitate.
Reaching candidates where they are on the Internet is possible with online advertising. Advertisements for jobs in the healthcare sector can be displayed on the pages of medical magazines or in appropriate forums, for example. But suitable candidates for healthcare jobs can also be reached via social media or Google Ads. This is particularly aimed at passive but potentially interested or willing to change candidates who match the job profile. With job advertisements on the usual specialist Job Boards you would not reach these passive talents.
Are you looking for specialists in the health sector? We would be happy to support you with over 20 years of recruiting experience and digital solutions for personnel recruitment in the healthcare sector. Simply contact us without obligation Contact with us.
