What is a candidate persona? Here you will find the definition and everything you need to know about fictitious candidate profiles.
Candidate personas are fictitious people who are intended to represent a specific target group of applicants. HR staff attribute individual characteristics to these fictitious people and tailor their approach to applicants accordingly. In addition to professional qualifications, candidate personas also take into account the personal suitability and individual circumstances of the applicant. These include, for example, their motivation, communication behavior and marital status.
Candidate personas can be used to develop recruiting, Employer
Branding- and personnel measures are applied precisely to the target group. This means that there is little wastage in every type of communication and candidate search - the scope of the intended target group is not exceeded or only slightly exceeded. In addition, the messages are better received because they are tailored to the target group and thus the probability is increased that candidates are really interested in a company or even accept it.
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