Candidate Relationship Management

What is Candidate Relationship Management? Here you will find the definition and everything you need to know about CRM in the company.

Candidate Relationship Management, or CRM for short, involves managing relationships with potential candidates. By building and maintaining relationships in a targeted manner, candidates are bound to the employer brand successfully and sustainably. 

Good relations are also sought with a view to the future: for example, the inclusion in the Talent pool in order to be able to contact the candidate quickly and easily at a later date when suitable positions become available. 

Candidate Relationship Management is used in the recruiting process and has a positive impact on the costs and time involved in filling a position. It also strengthens the Employer
Branding
, i.e. the positioning and communication of a company as an attractive employer. It is also used in companies to strengthen and maintain relationships with talented employees.

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