HR Analytics

HR analytics, also known as workforce analytics, is a sub-area of Human Resources and involves collecting, analyzing and organizing personal data from the human resources department. With the focus on employees, People Analytics or Talent Analytics spoken.

The aim is to optimize the decision-making process. With the help of analysis tools, the information from HR is correlated with other relevant data from the company. The results of this analysis serve as the basis for strategic management decisions. 

The main objectives include optimizing return on investment (ROI), salary structure, staff development and recruiting new employees. 

HR Analytics can also help optimize recruiting processes by using key metrics to determine which recruiting channels produce the most applicants and hires.

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