What is the offer acceptance rate and how do you measure this KPI? We explain and explain the OAR formula.
The offer acceptance rate (OAR) indicates what percentage of candidates accepted a job offer. It therefore provides information about how attractive a company or its job offer is for applicants and how it compares to competitors.
The OAR can be calculated using this formula:
If the offer acceptance rate is >80%, everything is generally fine: the company's requirements seem to fit well with the candidates' expectations - and vice versa.
If the OAR starts to drop, it means that HR managers are no longer hiring as many candidates. A low OAR could be a reason to rethink communication with applicants, for example, or to take measures to optimize the Candidate Experience or adjust salary ranges.
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