Offer acceptance rate

The offer acceptance rate (OAR) indicates what percentage of candidates accepted a job offer. It therefore provides information about how attractive a company or its job offer is for applicants and how it compares to competitors.

How do you calculate the offer acceptance rate?

The OAR can be calculated using this formula:

If the offer acceptance rate is >80%, everything is generally fine: the company's requirements seem to fit well with the candidates' expectations - and vice versa.

If the OAR starts to drop, it means that HR managers are no longer hiring as many candidates. A low OAR could be a reason to rethink communication with applicants, for example, or to take measures to optimize the Candidate Experience or adjust salary ranges.

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