Purpose-Driven Recruiting

More and more people are looking for “work with meaning”. A high salary or leading positions are not enough for them (alone) – they want to make a difference with their work and act in a meaningful way. For this reason, more and more companies are relying on purpose-driven recruiting.

What is Purpose Driven Recruiting?

In purpose-driven recruiting, candidates are informed about the added value that a position offers. The focus of the job advertisement is on the WHY: What benefit does the job have for society and what opportunities does it offer for self-realization and for helping to shape the company's development?

A candidate can therefore perceive the work as meaningful both in terms of personal development and in terms of its impact on society or nature.

Benefits of Purpose-Oriented Recruitment

Purpose-driven recruiting can pay off for a company: the more meaningful an employee feels their tasks are, the stronger their identification with the company. The result is greater loyalty and better performance, which in turn impacts the company's success.

Das Sinn-orientierte Recruitment kann auch einen Vorteil im „War for Talents“ verschaffen. Gerade für viele hochqualifizierte Mitarbeiter ist es von großer Bedeutung, dass sie Raum zur Persönlichkeitsentwicklung haben und die Organisationsentwicklung als Partner auf Augenhöhe mitgestalten können.

Purpose-Driven Recruiting Measures

In purpose-driven recruitment, candidates are offered special benefits and offers, such as personal development opportunities or guaranteed say in certain areas. It is important that the company vision is communicated openly and authentically so that candidates have the opportunity to consider from the outset whether their own values match those of the company and vice versa.

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