DiWiSA Distillerie Willisau SA is an internationally active Swiss spirits and soft drinks manufacturer based in Willisau, Lucerne. The family business, founded in 1918, produces various spirits in its own distillery, including the original Willisauer Kirsch and the Swiss vodka Xellent. Since 2005, Diwisa has also been producing non-alcoholic energy and soft drinks as well as so-called wellness or lifestyle drinks. This segment now accounts for around a quarter of DiWiSA's total gross profit, with the Trojka Energy brand in particular establishing itself on the market with sales of more than 16 million cans per year. DiWiSA also sells spirits and sparkling wines produced by third parties for the catering trade and retail trade in Switzerland. The company is active in a total of 34 countries and, with around 100 employees, generated sales of 154 million francs in 2009. DiWiSA positions itself as number one in the Swiss spirits market.
The collaboration between the two companies dates back to 2012. The Swiss have always not necessarily invented good things, but have always refined them with perfection and dedication. And Diwisa does the same. The spirits manufacturer simply makes what others offer a little better.
From design, development and setup of marketing activities for various brands, to brand presence, event organization, brand positioning, creation of “brand user manuals” and social media activities – these are just some of the projects that have been realized together in recent years.