Die klarsolar GmbH ist ein Photovoltaikunternehmen, das sich dem Motto „Photovoltaik muss für Kunden noch einfacher und günstiger werden“ verschrieben hat. Als nachhaltiges Start-up hat klarsolar einen Online-Konfigurator entwickelt, mit dem Kunden in Echtzeit Photovoltaikanlagen detailliert kalkulieren können.
Klarsolar is experiencing a continuous increase in enquiries and orders. This makes it necessary to expand the team in various specialist areas. In order to increase the conversion rate and attract qualified applicants, the company is striving to align its presence with the target group.
Determining the desired image of Klarsolar in the target group formed the starting point of our evaluation. This was followed by a detailed target group analysis. Based on this, the appropriate approach and design were developed. These targeted measures help Klarsolar to attract the best talent and further strengthen the company on its growth path.
