Jägermeister is a herbal liqueur that is produced and bottled in Wolfenbüttel, Lower Saxony. This is also where the headquarters of Mast-Jägermeister SE are located. There are other bottling plants in Kamenz, Saxony, and Graz, Styria. Jägermeister has been exported since the early 1970s - today to over 120 countries around the world. Jägermeister is the most successful export spirit among German spirits. Jägermeister accounts for the majority of sales abroad, but is also successful on the German market. In 2016, 7.1 million 9-liter units were sold worldwide, making the herbal liqueur the only German representative among the top 25 premium spirits brands in the western world.
The herbal schnapps, idolized by its target group, works on the market because it is particularly well known. In order to continue to be seen and respected as the top dog, it needs major events, visibility and good ideas. For major Jägermeister events, the Brandmonks marketing team planned, conceived, designed and developed large and small visibility tools that became real eye-catchers at the individual events.