CapVie

CapVie is the catering division of Hardenberg-Wilthen AG, which, with its traditional distilling skills, is one of the leading spirits manufacturers in Germany. Hardenberg-Wilthen AG is a family-run company in Lower Saxony with headquarters in Nörten-Hardenberg and a branch in Wilthen. Founded around 1700, Hardenberg-Wilthen AG has positioned itself as one of the largest branded spirits manufacturers on the German market and has one of the best-selling spirits brands in Germany in its portfolio with the Wilthener brand, which is largely supported by the Wilthener Goldkrone. Wilthener Gebirgskräuter is also positioned as a strong number 3 in the semi-bitter liqueur market. The Hardenberg brand umbrella includes the Kornbrände brand as well as the herbal liqueur Schwartzhog and the fun spirit Kleiner Keiler. In addition, the brands Original Danziger Goldwasser and Original Lehment Rostocker Doppel-Kümmel and Aquavit are also available.

Brandmonks GmbH, a specialist in strategic brand development, HR services, cross-media communication and digital marketing, has been working with Hardenberg-Wilthen for many years. With a team of creative minds and sales professionals, the Brandmonks team is responsible for the development and expansion of brands as well as strategic, conceptual and creative advice on all issues relating to brand communication. From design, development and implementation of marketing activities for various brands to brand presence, event organisation, brand positioning, development of "brand user manuals" and targeted online activities - these are just some of the joint projects that have been realised in recent years of cooperation. Our joint work is exemplary of the way Hardenberg-Wilthen AG/CapVie thinks and works. We work in interdisciplinary project teams from sales, IT and marketing, far removed from the classic rules of strategy development. This is the only way we can succeed in innovative approaches and develop extraordinary ideas to establish our gastronomy-relevant brands.