We present 5 features and services from Google that will help you with recruitment.
We present 5 features and services from Google that will help you with recruitment.
For many people, using Google is part of their everyday life. However, only a few are aware that the search engine giant also offers extremely helpful functions and services for HR and recruiting. We present 5 examples of how Google can support you in recruiting.
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Admittedly, this is probably the most obvious Google feature for recruiters.
Google for Jobs searches job portals and Career pages for job advertisements and lists them in the Google search results. We explain how you can get your own job advertisement into the search engine results and thus reach a huge target group in our article about SEO measures for recruiters.
Everyone knows Google's news search. It can be interesting for HR to keep up to date with the latest recruiting trends. It also means you won't miss any news that is related to an ongoing recruiting initiative or a business customer, for example.
The alert function is helpful for this. It informs you by email about the latest news on a specific keyword. To create an alert, simply scroll down to the bottom of the news section and click on the corresponding button:
With Google Ads, you can place ads that appear in Google's search results and advertising networks. The advertising system allows employers to address their target group directly. Potential applicants who search for certain keywords on Google will see the ads. Appealing text can entice them to click and thus be redirected to the job advertisement or careers page.
Although Google has an enormous reach and the ads service is ideal for performance marketing, many recruiters do not consider the search engine as an advertising channel and instead focus on classic online job portals.
Google Search Console and Google Analytics are analysis tools that you can use to find out exciting insights about your own website.
How many visitors find my career page via Google every day? And what search terms do they enter? The two tools provide the answers to these and many other questions.
Analytics and Search Console provide information about the optimization potential of the website and can be used to improve the Candidate Experience be used.
The Boolean search does not only work on Xing or LinkedIn. It can also be used in Google and can, for example, be used for Active Sourcing support: You link certain search parameters using Boolean operators and enter them into the Google search mask. The search engine then displays corresponding information about potential candidates in its search results.
Example: You are searching for web developer job advertisements on Google and only want to find advertisements that specify exactly this job title - no synonyms. In this case, it is advisable to enter the term "web developer" in quotation marks in the search mask. The Boolean operator quotation marks allows you to search for an exact expression.
Google and MR – that fits in many areas! Even if the search engine giant does not advertise features specifically for recruiters, many Google functions prove to be very useful for the recruitment process.
Try it out! Happy Searching!
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