Search for a job and submit an application via smartphone? More and more companies are turning to mobile recruiting and acquiring candidates via mobile devices. The definition as well as the advantages and disadvantages at a glance.

Search for a job and submit an application via smartphone? More and more companies are turning to mobile recruiting and acquiring candidates via mobile devices. The definition as well as the advantages and disadvantages at a glance.
Mobile recruiting is part of the E-Recruiting and includes recruitment via internet-enabled, mobile devices such as smartphones and tablets. Applicants should be able to find their job through mobile-optimized Career pages and application forms have the option to apply via mobile device.
The target group of mobile recruiting is considerable: In Germany there are statistics According to 60.7 million smartphone users.
By using mobile recruitment, the Candidate Experience optimized. For example, it can occur at the following touchpoints during the candidate journey:
Companies have various options to ensure they are present and accessible to mobile users. Firstly, the website can be optimized for mobile devices, which should be standard these days - keyword "mobile first". In addition to a classic website, it is also possible to use a dedicated app through which candidates can apply. Mobile-optimized newsletters can also be used to retain candidates and attract new interested parties. It is also possible to use QR codes on flyers and brochures, which smartphone users can scan and thus land directly on a company information page, for example.
The advantages of “application to go” are manifold:
Despite numerous advantages, the challenges and disadvantages of mobile recruitment should also be mentioned.
Given the large and constantly growing number of smartphone and tablet users, every company looking for staff should look into mobile recruiting. This can increase the number of applicants and potentially give you an advantage in the “war for talent”. Even if some candidates are skeptical about mobile application options, mobile recruitment seems more than timely when it comes to generations Y and Z of digital natives who grew up with mobile online communication.
(Cover image source: thodonal88 – Shutterstock.com)
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